Wella Pure White Developer Creme 20 Vol 16oz

Hair Developers

Wella Color Charm Permanent Liquid Hair Color
Color Charm's Liquifuse technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant

Here's how it works:

Saturates: Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.
Penetrates: The gel penetrates the hair shaft to deliver vibrant color molecules.
Fuses: The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.
Results: Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

Consistent, vibrant and fade resistant results

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Wella Pure White Developer Creme 20 Vol 16oz
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