Wella Color Charm Permanent Liquid Hair Color

Liquifuse technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

Here's how it works:

• Saturates: Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.
• Penetrates: The gel penetrates the hair shaft to deliver vibrant color molecules.
• Fuses: The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.
• Results: Beautiful, vibrant, long-lasting hair color and excellent gray coverage.

Consistent, vibrant and fade resistant results